Lister Unified Communications has teamed up with Punchline-Gloucester.com to spearhead a phone recycling initiative for the Stroud-based The Nelson Trust.
Six phone recycling bins have been installed at Kingsholm for supporters to deposit their old or unused mobile phones and help lives affected by addiction and multiple disadvantages.
The phones were in place for the match between Gloucester-Hartpury and Harlequins Women and will remain there for the rest of the season.
Rob Lister, managing director of Stonehouse-based Lister Unified Communications, said: "We are thrilled that Gloucester Rugby and Gloucester Hartpury agreed to have bins for mobile phones for the Gloucester Hartpury game against Harlequins, on International Women's Day.
"Get down to Kingsholm to support our team and, of course, bring an old phone to the next game."
About 1,000 old phones have already been donated to the campaign for recycling but we're encouraging many more businesses and residents in Gloucestershire to join the campaign.
Rob added: "We are really pleased with the first phase of the mobile recycling campaign with nearly 1,000 phones donated so far and some great companies and organisations supporting the campaign. But please keep pushing and donating as it is for such a great cause."
The initiative is being supported by Gloucester-based BiGDUG, which has supplied the recycling bins, and Blue Sky Signs which created all the signage for the bins.